Georgia Wood
Creating along the marketing continuum: inception through implementation.
GeorgiaWood@rcn.com

Specializing in assessing market needs, writing marketing program & communication plans, sales tools and other marketing deliverables.
Capable of managing budgets, schedules and teams to bring a project from initial planning through completion.

Experience Developing:
Marketing program plans Research proposals & reports Target market analyses Product requirements documents Market messages	Marketing communication plans Press kits Event planning Product collateral Product curricula Beta/Trial program plans	Product overview guides Competitive analyses Demo scripts & presentations Customer testimonials Customer care programs Web site design & creation

Skill Set:
	Product Marketing:	Position product within target market through product messages and efficient routes to market; Negotiate with business partners to establish useful product bundles and promotions; Public relations spokesperson for press and analyst communities; Train sales force and generate sales tools.
	Regional Marketing:	Forecast revenue potential across all products; Develop and execute multifaceted marketing programs that facilitate sales lead generation and product sell-through.
	Technical Marketing:	Translate technical concepts into market-accessible content; Design and Create web sites writing in HTML.
	Product Management:	Research, define, plan and create products based on market need; Lead development team from product inception through product launch.
	Project Management:	Create and adjust timelines according to functional dependencies; Resolve issues when they arise; Lead cross-functional teams through the development cycle to deliver product on schedule and within budget.
	Customer Service:	Plan and execute customer care programs; Advocate on behalf of the client by integrating customer service in all areas of development, marketing and sales; Utilize strong background in the hospitality industry and client services in the role of liaison.

Professional Background:
	IBM — Lotus Software Division, Cambridge, MA
		Senior Market Strategy Manager - North America Marketing Division, May 1999 - April 2001:
			Generated strategic business plans and market analyses for the North American (NA) market for Lotus technologies and services. Highlighted market trends and forecasts. Recommended marketing budget and allocation. Drove market strategies of the Knowledge Management and Distance Learning initiatives within the NA market based on the NA business plans. Provided strategic direction for tactical and programmatic execution.
	Lotus Development Corporation, Cambridge, MA
		Lotus.com Web Account Manager - Corporate Marketing Division, June 1998 - April 1999:
			Created design plans for web site development incorporating cost considerations, client needs, brand recognition and corporate guidelines. Managed a team of internal and external developers to design, develop and deliver on schedule multiple sites to consistently represent the Lotus brand within the lotus.com domain.
		Product Marketing Manager - Desktop Marketing Division, June 1996 - May 1998:
			Defined, managed and led marketing efforts for the SmartSuite product line, including: Market segmentation research; competitive research & analysis; budget management; program planning & implementation; product messaging & positioning; and communications strategy. Hired and managed outside vendors to carry through defined marketing vision on time and within budget.
		Product Manager - Graphics Division, April 1994 to May 1996:
			Researched target market qualitatively through frequent contact with key customers. Extrapolated primary target market needs from research and created the resulting product plans that outlined development activities and provided structure for the development team to follow. Ensured the resulting product was developed according to plan, timeline and budget.
		Product Line Consultant - Technical Support Division, August 1993 to March 1994:
			Led the flow and understanding of technical information between Support and Graphics Development. Prioritized bug fixes through cost analysis based on results of research conducted.
		Technical Trainer - Technical Support Division, September 1991 to July 1993:
			Developed new product curricula and revised existing curricula to correspond with the training plans of the department. Trained groups of 10 - 15 technical telephone specialists for 2 - 3 weeks each month.
		Technical Support Specialist - Technical Support Division, September 1989 to August 1991:
			Responded to technical telephone inquiries regarding Lotus spreadsheets and graphics products.
	State Street Bank & Trust, North Quincy, MA
		Assistant Supervisor - Mutual Funds Division, April 1989 to August 1989
		Fund Accountant / Portfolio Accountant - Mutual Funds Division, May 1988 to March 1989
	Stouffer Bedford Glen Hotel, Bedford, MA
		Sales / Market Research Analyst - June 1987 to May 1988
	University of Massachusetts at Amherst, Physical Education Department
		Instructor of Springboard Diving, January 1983 to May 1987
Additional Accomplishments & Activities:
	Awards and Honors:
		Lotus Development Corporation:       Director's Impact Award, 2000; MVP Award, 1997; Outstanding Performance Awards, 1994, 1992, 1991.
		Finalist in the Dalhousie International Case Competition, 1994:       Represented the Northeastern University MBA program in the competition as one of six hand-picked students.
		Varsity Letter Winner - University of Massachusetts Women's Swim Team, 1983 - 1987:       Scored in the 1- and 3-meter diving events in dual meets and the New England Championships.
	Independent Projects:
		Conducted Research on the Cape Cod National Seashore (CCNS): Summer 1998:
			Wrote proposal and obtained permission from the CCNS to conduct a study of the lifeguard teams on the CCNS with the objective of observing team dynamics with relation to performance. Collected data, synthesized the results and hypothesized a model. Discussed findings in a white paper titled "Lifeguarding on the Cape Cod National Seashore" submitted to head of guards.
		Independent Study - Northeastern University: Teams Using Groupware, Spring, 1995:
			Studied and wrote about the culture within an organization that used Groupware (i.e., Lotus Notes).
		Independent Study - Northeastern University: Course Development, Fall 1994:
			Created an MBA-level course that simulated the learning experiences gained in the Dalhousie case competition. Combined topical lectures and reading assignments with breakout sessions for firsthand experience.
	Personal Interests:
		Active member on the Cambridge Masters Swim Team; Wine enthusiast; Travel buff.
Education:
	Degrees earned:
		Northeastern University, MBA, March 1995. Concentration: Marketing.
		University of Massachusetts at Amherst, BS, May 1987. Major: Hotel & Restaurant Management.
	Additional educational experiences:
		Harvard University, Spring 1998. Ph.D.-level course: Social Behavior in Organizations.
		Goethe Institute at Munich, Germany, Summer 1990. Course: Intensive German.